Media aesthetics: genesis, terminology, approaches

E. S. Radiontsevarakaty@yandex.ruOmsk State Technical University, Omsk, Russian Federation Abstract: This article examines the hypothesis that the media-aesthetic potential of the media system is determined by the development of technology, with each new wave of technological advances stimulating the development of scientific thought. An analysis…

Linguistic manipulative strategies of medical advertising discourse of over-the-counter anti-stress drugs

S. A. Kabakova, D. A. Znamenshhikovasvetlana-igpi@mail.ruP. P. Ershov Ishim Pedagogical Institute (branch) of the University of Tyumen, Ishim, Russian Federation Abstract: This article analyzes the relationship between the growing demand for over-the-counter anti-stressmedications and the manipulative strategies used in their advertising discourse. Research shows an…

Mass media in intercultural dialogue

V. A. Evdokimovevdokimovva@list.ruOmsk Humanitarian Academy, Omsk, Russian Federation Abstract: This article examines the participation of the mass media in intercultural dialogue as a means of communication characterized by the anthropocentric nature of relationships and parity of participants, the exchange of ideas and opinions, and the…

From innocence to tragedy: the evolution of the creature’s image in the novel “Frankenstein; or, the Modern Prometheus” through the lens of literary devices

E. S. Korshunovae.s.korshunova@utmn.ruTyumen State University, Tyumen, Russian Federation Abstract: This study is devoted to the analysis of the artistic image of the creature (the “monster”) in Mary Shelley’snovel “Frankenstein, or The Modern Prometheus” through the lens of various literary devices, among which symbolismplays a particularly…

A. S. Sorokin’s novella “The Laughter of the Yellow Devil”: From Naturalism to Symbolism

E. I. Koptevaeleonora_kopteva@mail.ruOmsk State Pedagogical University, Omsk, Russian Federation Abstract: This study presents an intertextual analysis of the novel by Omsk writer A. S. Sorokin “The Laughter ofthe Yellow Devil” (1914). The problem of the artistic method and genre-style unity of Sorokin’s prose is being…

Urban electric public transport: financial and economic aspects of development (based on the example of the city of Perm)

E. V. Rozhkovyevgeniy1975@internet.ru Ural State University of Economics, Ekaterinburg, Russian Federation Urban electric public transport: financial and economic aspects ofdevelopment (based on the example of the city of Perm) Abstract: The article discusses the financial and economic aspects of the development of urban public electrictransport…

Impact of structural shifts on labor productivity dynamics as a factor of regionalization and metropolization of the US economy

V. N. Minatminat.valera@yandex.ru Ryazan State Agrotechnological University named after P. A. Kostychev, Ryazan, Russian Federation Impact of structural shifts on labor productivity dynamics as a factor ofregionalization and metropolization of the US economy Abstract: Based on theoretical principles on the development of regionalization and metropolitanization…

Multi-lay agricultural economy as flagship of development of Omsk region. Growth points and control mechanisms

O. N. Kryukova, O. V. Shumakovaon.kryukova@omgau.org Omsk State Agrarian University named after P. A. Stolypin, Omsk, Russian Federation Multi-lay agricultural economy as flagship of development of Omskregion. Growth points and control mechanisms Abstract: The article presents the results of the analysis of challenges and responses…

Tightening of monetary policy as the root cause of the crisis of the banking system in modern conditions

K. N. Ermolaev, N. V. Manokhina, T. E. Stepanovatatyana.stepanova@klgtu.ru Samara State University of Economics, Samara, Russian Federation 2Saratov State University, Saratov, Russian Federation 3Kaliningrad State Technical University, Kaliningrad, Russian Federation Tightening of monetary policy as the root cause of the crisis of thebanking system in…