O. I. Streltsova
olkaraposa@gmail.com
Russian State University for the Humanities, Moscow, Russian Federation
Ways of expressing social and role characteristics in promoting media texts (by the example of invitations to webinars)
Abstract: One of the varieties of modern promotional texts is the texts of Internet mailing of various offers. This study examines invitations to educational webinars sent by e-mail. Such invitations have the characteristics of media texts, and they are subject to the laws of the new media functioning. The purpose of the study is to describe the language tools used to express the main status and role indicators relevant to such promotional texts of educational discourse. The scientific novelty of the research lies in the use of a three-level scheme for the analysis of promoting media communication, according to which the texts of invitations to webinars are described, including linguistic, pragmatic and sociodiscursive levels. Such a scheme allows for a comprehensive analysis of the studied form of media communication.As a result,the ways of expressing status and role characteristics in the promotional texts of invitations to webinars are revealed. Some of the identified tools are used in traditional forms of promotion of educational proposals (in announcements of educational organizations), but a number of them reflect the peculiarities of communication in new media including invitations to webinars.
Keywords: new journalism, media communications, invitation to a webinar, promoting text, social status, social role.
