V. A. Egoshkina
v.egoshkina@yandex.ru
Dostoevsky Omsk State University, Omsk, Russian Federation
Pragmastilistic specifics of popular science media discourse
Abstract: : One of the mass-media functions is an educational one and it allows the addressee to expand their cognitive base, gain new knowledge in a simple and accessible form. In this regard, there is an increase in popular science content and a steady audience interest in it on various media platforms. Popular science discourse, the analysis and description of which is devoted to enough theoretical works, is a very broad concept, since the scope of its implementation is quite extensive. Moreover, in the field of mass media, it has new discourse-forming signs and characteristics that have yet to be comprehended and described. The article substantiates the legitimacy of the allocation of popular science media discourse as an independent type. An attempt is made to formulate a definition of this phenomenon. It is noted that the popular science media discourse is distinguished by entertainment, interactivity, dialogicity, which is directly related to both the tasks of the addressee and the expectations of the addressee. In addition, the article describes the basic speech strategies of the popular science media discourse, implementing their speech tactics, as well as language tools that allow you to maintain an indirect dialogue with the addressee. The research was based on general scientific methods, as well as methods used in media linguistics, pragmastilistics, and discourse analysis. Empirical research material (Smart Home TV program) it was chosen taking into account the format, subject matter, linguistic and pragmastilistic diversity, as well as the high ratings of the program.
Keywords: popular science media discourse, speech strategy, speech tactics, media text.
Paper submitted: August 15, 2022.
For citation: Egoshkina V. A. (2022) Pragmastilistic specifics of popular science media discourse. Russian Journal of Social Sciences and Humanities, vol. 16, no. 4, pp. 55-63. DOI: io.570i5/issni998-5320.2O22.i6.4.7.
