A. D. Pautov, L. G. Pushkareva
alexiy9000@rambler.ru
Siberian State University of Physical Culture and Sports, Omsk, Russian Federation
Features of the promotion of All-Russian Physical Culture and Sports
Complex “Ready for Labor and Defense” in social networks
(using the example of VKontakte)
Abstract: The features of the promotion of the All-Russian Physical Culture and Sports Complex “Ready for Labor and
Defense” in the VKontakte social network are consideredin the article, since municipal-level organizations responsible for this
complex promotionamong the population use social networks as the main information channel. The role of social networks
(VKontaktein particular) in the popularization of any Internet project,organization, or type of activity is shown. The importance of
this culture complex in attracting the youth target audience to physical culture and sports is indicated. The analysis of the Internet
communities of this complex in the VKontakte social network was carried out; the features of the most popular pages were
studied in detail. It is noted that most of the analyzed groups belong to the official pages of cities, testing centers, organizations,
sports schools or federations, and regional communities promoting the hitting of a qualifying standardfor physical culture. All
pages of the studied organizations have largely similar content aimed at promoting the ideas of physical culture and sports
through participation in hitting the complex qualifying standard. Other features, more typical for regional groups, are expressed
in the stylistic “freedom” of textual information, the expansion of the proposed content, where sports training, charity activities,
all-Russian sports events, advertising, useful tips for tourists, thematic headings, connection with patriotic education are presented.
Keywords: promotion, physical culture complex, Ready for Labour and Defense, social networks, VKontakte, content,
physical education and sports.
Paper submitted: April 5, 2023.
For citation: Pautov A. D., Pushkareva L. G. (2023) Features of the promotion of All-Russian Physical Culture and
Sports Complex “Ready for Labor and Defense” in social networks (using the example of VKontakte). Russian Journal of
Social Sciences and Humanities, vol. 17, no. 4, pp. 62–69. DOI: 10.57015/issn1998-5320.2023.17.4.6.
