Author:
G. А. Gainullina,
Candidate of Economic Sciences, Docent, Аssociate
Professor of the Department of Economics and personnel management
Yu. V. Shlyapina,
Candidate of Economic Sciences, Аssociate Professor of the Department of Economics and personnel management, e-mail: ladyjulia@inbox.ru
Omsk humanitarian Academy, 2а, 4th Cheluskintsev street, Omsk, 644105, Russian Federation
Abstract:
This article analyzes the role of small business in the economy of the region, describes the main ap-proaches to the creation of efficient enterprises, the necessity of surveys of small businesses. The overall and aggregated results of surveys of firms-participants of the consumer market are presented. This article uses the results of marketing research of the state of the consumer market, held in 2014–2015 by the staff of the research laboratory of ANO IN «Omsk economic Institute» by the order of Administration of a city ad-ministration of Omsk.
Keywords:
small enterprise, sectoral structure of the business, consumer market, marketing research, system monitoring, competition.
