THE CONVERGENCE OF QUALITATIVE AND MASS MEDIA CONTENT

Author:

V. A. Evdokimov,
Doctor of Political Sciences, Professor, Omsk humanitarian Аcademy, 2а, 4th Cheluskintsev street, Omsk, 644105, Russian Federation

Abstract:

The author focuses on the activities of the media, occupying an intermediate position between quali- ties and tabloids, characterizes informative-propagandistic and hybrid media.
The article may be of interest to researchers of mass media activity in modern society and the possibil- ities of their influence on public opinion.

Keywords:

mass media, content, informative-propagandistic, hybrid.