Author:
O. A. Zhbikovskaya,
Candidate of Philosophy, Associate Professor,
Russian and Foreign Languages Department,
Omsk State Transport University,
35 Marx ave., Omsk, 644046, Russian Federation
SPIN-код: 7238-3774, AuthorID: 525232
e-mail: zhbikovskaya25@mail.ru
E.V. Klevtsova,
Senior Lecturer
of Russian and Foreign Languages Department,
Omsk State Transport University,
35 Marx ave., Omsk, 644046, Russian Federation
AuthorID: 706967
e-mail: klenusia@mail.ru
Abstract:
Introduction. This article deals with the problem of development of reasonable needs of young people through the change of gender stereotypes. The authors gave definitions of the concept and classification of human needs, in accordance with the value consciousness of a person.
Materials and methods. The article indicates that Russian and French cultures both have a number of features that have led to the formation of gender standards. These standards transform the inherent biological differences between men and women into a number of rational needs. The key factors determining their transformation are the way of organizing the life of traditional society, the sacralization of life and social relations under the influence of Christianity, the approval of liberal values, the modernization of production, fashion.
Results. As a result of an associative study conducted by the authors, it turned out that at a basic level, the traditional, historically established understanding of “masculinity” and “femininity”, despite the changes that are taking place in the society, has survived.
Conclusions. Within the study, the authors concluded that gender stereotypes, as cultural norms, have a significant impact on the formation of rational human needs.
Keywords:
needs, values, education, gender, intercultural comparative analysis, empirical research, French culture, Russian culture, stereotypes, lifestyle.
