THE SUBJECT OF INEQUALITY COVERED IN THE RUSSIAN PRESS

Authors: V. A. Evdokimov,Doctor of Political Sciences, Professor,Omsk humanitarian Аcademy,2а, 4th Cheluskintsev st., Omsk, 644105, Russian Federation Abstract: The author attempts to identify the patterns the subject of inequality is covered in the Russian national printed editions highlighting the inequality of subjects and objects of…

SPECIFICITY OF USING OF INTERNET-MEMES IN MARKETING OBJECTIVES

Authors: M. V. Lukyanchikova,Candidate of historical Sciences, associate Professor, Deputy Department head for research,Saint Petersburg University of the Humanities and Social Sciences,e-mail: lukksor@gmail.com15, St. Fuchika, Saint Petersburg, 192238, Russian FederationE. N. Berdnikovа,Candidate of Culturology, associate Professor, head of Department of advertising and public relations,e-mail: 6401040@mail.ruSaint…

METHODS OF BORROWING IN MODERN RUSSIAN LANGUAGE ON THE EXAMPLE OF YOUTH SLANG

Authors: Zh. V. Likhacheva,candidate of pedagogical Sciences, associate Professorof Russian and foreign languages,e-mail: lijane71@mail.ruOmsk State Transport University, 35 Marx av., Omsk, 644046, Russian Federation Abstract: The article is devoted to the issue of borrowed words integration into the Russian language, the youth vocabulary is taken…

INTERNATIONALIZATION OF GERMAN DENTAL TERMINOLOGY

Authors: Yu. V. Plotskaya,postgraduate student at Omsk state technical University,senior lecturer at Omsk state medical University,e-mail: inconnue1@mail.ruOmsk state medical University, 12 Lenin st., Omsk, 644099, Russian Federation Abstract: The article deals with the problem concerning the internationalization of the dental lexicon. The ever growing interest…

THE CULTURAL PECULIARITIES OF THE ENGLISH, FRENCH AND RUSSIAN PHRASEOLOGICAL UNITSWITH THE COMPONENT «TREE» AND THE NAMES OF TREES

Authors: E. N. Belaya,candidate of philological Sciences, associate Professor,e-mail: elena555-90@mail.ruOmsk F. M. Dostoevsky State University55a Prospekt Mira, Omsk, 644077, Russian Federation Abstract: The article is devoted to the cultural peculiarities of the English, French and Russian phraseological units with the component «tree» and the names…

METAPHORICAL TERMS IN ENGLISH TUNNELBUILDING TERMINOLOGICAL SYSTEM

Authors: L. A. Matveeva,candidate of philological Sciences, associate Professor,e-mail: Matlud55@mail.ruDostoevsky Omsk State University, 55a Prospekt Mira, Omsk, 644077, Russian FederationN. V. Matveeva,senior lecturer,e-mail: natabud@mail.ruPeople’s Friendship University (Sochi branch)32 Kuibyshev st., Sochi, 354348, Russian Federation Abstract: The article is devoted to the analysis of metaphorical terms…

THE PROBLEM OF TRANSLATION EQUIVALENCY AND TRANSLATION TRANSFORMATIONS

Authors: G. G. Babalova,doctor of philological Sciences, associate Professor, Professor,Department of Russian and foreign languages,e-mail: Galya-05@Yandex.ruOmsk State Transport University, 35 Marx av., Omsk, 644046, Russian Federation Abstract: The equivalency of translation depends on the equivalency effect of the recipients of the original text and its…

JAPANESE CURRICULUMS: ANALYSIS IN THE LIGHT OF DISCURSIVE LINGUISTICS

Authors: A. V. Kozachina,senior lecturer, postgraduate student,e-mail: avkozachina@gmail.comSiberian Federal University, Krasnoyarsk79, Svobodnyey Av., Krasnoyarsk, 660041, Russian Federation Abstract: The paper is devoted to the analysis of Japanese curriculums in the light of discursive linguistics. The relevance of the paper is due to the growing interest…

THE PROSE OF F. M. DOSTOEVSKY IN THE «MUSICAL INTERPRETATION» OF S. S. PROKOFIEV

Authors: E. E. Komarova,Candidate of Art Criticism, associate Professor of musicology and instrumental performance,e-mail: komarova_elena63@mail.ruDostoevsky Omsk State University, 55a Prospekt Mira, Omsk, 644077, Russian Federation Abstract: The article analyzes the creative and life coincidences creators of works of “Player” in the literature and in music…

PERSUASIVE MEANS OF «SUPPORTERS»/«OTHERS» OPPOSITION FOREGROUNDING IN PRE-ELECTION PRESIDENTIAL POLITICAL DISCOURSE OF B. OBAMA (IN TERMS OF 2008 AND 2012 ELECTION CAMPAIGNS)

Author: N. F. Ekhlakova,Senior Lecturer of the Department in English language,e-mail: eknatalya@yandex.ruDostoevsky Omsk State University, 55a Prospekt Mira, Omsk, 644077, Russian Federation Abstract: The article is devoted to the analysis of persuasive syntactic means of American pre-election political discourse in terms of «SUPPORTERS»/«OTHERS» opposition. The…