Author:
A. D. Pautov,
Сandidate of Historical Sciences, Associate Professor
Siberian State University of Physical Culture and Sports,
148 Maslennikova st., Omsk, 644009, Russian Federation
ORCID ID: https://orcid.org/0000-0002-0311-5722
e-mail: alexiy9000@rambler.ru
L. G. Pushkareva,
Candidate of Philological Sciences, Associate Professor,
Siberian State University of Physical Culture and Sports,
148 Maslennikova st., Omsk, 644009, Russian Federation
ORCID ID: https://orcid.org/0000-0001-8130-9621
e-mail: lgpush@mail.ru
Abstract:
Introduction. The study of modern digital communications allows us to understand the specifics of the interaction of an organization or individual with the target audience through new platforms. One of such platforms is blogging, which is gaining popularity in the field of sport. Theoretical research of the features and possibilities of blogs as a means of communication will allow us to use the obtained information in prac-tice when conducting our own Internet diaries. Today, most sports organizations are represented on the In-ternet, using the most popular social networks, sites, blogs, forums, etc. The vector of information impact shifts towards «new media», sites are adapted to the capabilities of smartphones, and new Internet services.
Materials and Methods. Within the framework of the research of the problem of blog opportunities as a form of sports product popularization the following methods were used: analysis of scientific and me-thodical literature; monitoring of blogs, analysis of blog content.
Results. The article presents a general understanding of the term «blog» and its derivatives. The pecu-liarities of communication through blogs have been revealed, the emphasis has been placed on the sphere of sports, and the main features of Internet diaries of this orientation in the form of interactivity of communica-tion, hypertextuality, availability of tags, subjective nature of information, etc. have been indicated. The pos-sibilities of blogs for the popularization of sports products are outlined, the main functions of blogs (infor-mation, entertainment, analytical, socialization, communication ones) are presented.
Conclusions. Conclusions are made that in modern conditions not only sports results but also large-scale information support of an athlete’s life and activity are necessary for publicity of an athlete and for-mation of his positive image. An increasing role in this aspect is played by «new media», which allow im-proving communication with the fans, getting feedback and increasing the publicity of an athlete or sports organization. Blogging is one of the most effective ways of online presence and popularity of an athlete.
Keywords:
Internet communications; sports sphere; blog; blogging; publicity.
