V. Yu. Anikin, O. Yu. Patlasov
opatlasov@mail.ru
Omsk Humanitarian Academy, Omsk, Russian Federation
Pushchino State Natural Science Institute, Pushchino, Russian Federation
Analysis of crowdfunding business models: key advantages of crowdfunding platforms
Annotation: Within the framework of this study, an analysis of various crowdfunding models, their differences, and identified the key advantages of each business model in attracting financing for small enterprises and startups. The complexity of the financing process is determined as exponential, the simplest form is crowdfunding of donations, and the most complex is equity financing (crowdinvesting). The study identifies and identifies the main advantages of attracting financing through crowdfunding platforms, compared with classical ways to attract funds: the availability and low cost of a source of capital attraction, assessment of market potential, consumer feedback, removal of geographical barriers to raising capital, and much more. In addition, based on the results of the study, a roadmap has been formed for the use of various sources of financing, as well as various business models of crowdfunding. The information base of the study consisted of information and analytical materials on the functioning of domestic and foreign capital markets, statistical data, regulatory legal acts of the Russian Federation, periodical press materials, Internet resources of Russian and foreign sources. The results obtained are of practical interest for the development of startups and small enterprises.
Keywords: crowdfunding, crowdinvesting, crowdlanding, small and medium-sized entrepreneurship, financing, investment platform.
Paper submitted: September 11, 2022.
For citation: Anikin V. Yu., Patlasov O. Yu. (2022) Analysis of crowdfunding business models: key advantages of crowdfunding platforms. Russian Journal of Social Sciences and Humanities, vol. 16, no. 4, pp. 177-187. DOI: 10.57015/ issn1998-5320.2022.16.4.20.
