MARKETING RESEARCH OF THE MODIFIED STARCH MARKET

Author:

O. Yu. Patlasov,
Doctor of Economics, Professor, Chief Specialist
of the Federal State Budget Educational Institution of Higher Education
K.G. Razumovski Moscow State University of Technologies and Management,
Vice-rector of the Omsk Humanitarian Academy,
2а 4th Cheluskintsev st., Omsk, 644105, Russian Federation
ORCID ID: https://orcid.org/0000-0003-2015-1474
Scopus Author ID: 56437696900
e-mail: opatlasov@mail.ru
O. A. Mamaev
Candidate of Technical Sciences, Director of the
Siberian Cossack Institute of technology and management (branch)
K. G. Razumovsky Moscow State University of technologies and management
e-mail: omsk@mgutm.ru
V. V. Shepelev
Candidate of Agricultural Sciences, Associate Professor of the
Department of Industrial Technologies of the Siberian Cossack Institute of technology and management (branch)
K. G. Razumovsky Moscow State University of technologies and management
e-mail: slavvva7777@mail.ru
T. B. Smirnova
Candidate of Agricultural Sciences, Associate Professor of the
Department of Industrial Technologies of the
Siberian Cossack Institute of technology and management (branch)
K. G. Razumovsky Moscow State University of technologies and management
e-mail: renpiorhin@yandex.ru

Abstract:

Introduction. The article focuses on the problem of import substitution of modified starch on the Russian market. The goal is to identify current market trends based on the market analysis, growth dynam-ics and perspectives of the modified starch market.

Materials and Methods. The research is based on empirical comparison method, theoretical meth-ods of research, synthesis and analysis. The basis of this article contains fundamental works of Russian and non-Russian scientists in the field of biotechnology.

The results are presented as an analysis of the Russian modified starch market. They also include an overview of tendencies seen on the said market. The market capacity is evaluated according to main con-sumption sectors: food and other respective industries.